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What is Margin?
Sam O'Neill avatar
Written by Sam O'Neill
Updated over a week ago

Margin, sometimes referred to as “Gross Profit” is a measure of the difference between your Floor Price and the selling price.

AdCurve uses your basket Selling Price (excluding VAT) and the set Floor Price to calculate the margin on an individual product. 

To calculate margin across an order with multiple items, AdCurve calculates and totals the margin of each individual product in the basket.

If the floor price is missing from your feed, AdCurve uses a default margin that can be configured in your shop settings.

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