The “Floor Price”, often referred to in retail as a “Break-Even” price, is the lowest price you can see your product without making a loss.

This is usually the product’s purchase price, but you may chose to include variable costs for things like stock handling or warehousing. Any fixed overhead costs your shop has shouldn’t be included in your floor price.

The Floor Price is used by AdCurve to calculate your profit and your ROI.

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