AdCurve Definitions and Metrics | AdCurve Support

AdCurve Support

All Collections

AdCurve Definitions and Metrics

AdCurve Definitions and Metrics

About the terms and numbers we use in AdCurve

What is Time on Site and how is it measured?

What is the Floor Price?

What is Margin?

What is CPC or eCPC?

What is Contributed Profit?

What is Contributed Revenue?

What is Attribution?

What is an Assist?

What is a Visit?