AdCurve Definitions and Metrics

About the terms and numbers we use in AdCurve

11 articles in this collection
Written by Sam O'Neill

What is Time on Site and how is it measured?

Written by Sam O'Neill
Updated over a week ago

What is the Floor Price?

Written by Sam O'Neill
Updated over a week ago

What is ROI?

Written by Sam O'Neill
Updated over a week ago

What is RoAS?

Written by Sam O'Neill
Updated over a week ago

What is Margin?

Written by Sam O'Neill
Updated over a week ago

What is CPC or eCPC?

Written by Sam O'Neill
Updated over a week ago

What is Contributed Profit?

Written by Sam O'Neill
Updated over a week ago

What is Contributed Revenue?

Written by Sam O'Neill
Updated over a week ago

What is Attribution?

Written by Sam O'Neill
Updated over a week ago

What is an Assist?

Written by Sam O'Neill
Updated over a week ago

What is a Visit?

Written by Sam O'Neill
Updated over a week ago