Google Tag Manager has quickly become one of the most popular methods for centrally managing third party tags and cookies on a website. AdCurve has developed a similar tag manager solution that is specifically tailored to the needs of webshops.
The AdCurve Tag Manager is automatically updated with the right tags and tracking cookies for the channel connectors you've installed on your shop, and ensures that you don't have to do any of the work to implement the tags yourself.
Many webshop platforms like Shopify host your shop's website for you, and don't always give you direct control over the hosting or code on the site. In these cases, using Google Tag Manager is usually not possible, however the AdCurve extension you install will implement the AdCurve Tag Manager on your shop's site.
If you have a stand-alone webshop or use a platform where you are in direct control of your website, it can be possible to configure AdCurve's tags through a third party tag manager.
We do very strongly advise using the AdCurve tag manager, however if you would like to use our tags with Google Tag Manager, please contact support so we can provide support with this.
If you need any further support with this topic, or if something is missing from our article, please don't hesitate to start a chat with us at any time using the Intercom button in the bottom right of your screen.