Cookies are small pieces of information that are sent from a website to a user’s computer or device to be stored and accessed while the user is browsing.
Where the visit came from - which of your ads generated the traffic
The value of the visit - how long the visitor has spent on site
This allows AdCurve to map the customer journey and determine the value contributed by each of your marketing channels.
AdCurve Cookies are implemented through our tag container.