Product mapping is how you “map”, or assign, the products that you are selling to a publisher’s product categories. Categorizing products help ensure that ads are shown in the correct search results. 

Not all publishers require products to be mapped to their categories, however some publishers have very strict requirements for category mapping and do require that products in your feed are mapped to a category.

Check the support article for the individual publisher you’re mapping with for further details, or read our full article for instructions on how to map products.

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